Building an AI that actually understands comms work

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In this article:
    Frontline workers discussing employee benefits communications at a boardroom table

    Why your employee benefits go unused (and how to fix the communication)

    Frontline workers on site, representing sustainability communications reaching a mixed-access workforce

    Sustainability communications: reaching the workforce that delivers the targets

    Mining supervisor briefing frontline workers on ESG community engagement in mining projects on site

    ESG community engagement in mining starts with the workforce

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    Internal communications AI tool CommsBuddy

    Strictly Internal interview Louise Cunningham about CommsBuddy – the first AI tool for internal communicators.

    CommsBuddy’s founder on building AI trained on real comms frameworks, not generic prompts

    Most AI tools treat internal communications like any other writing task – give it a prompt, get generic output, hope for the best. CommsBuddy takes a different approach: it’s built specifically for comms professionals, trained on the frameworks, playbooks, and strategic thinking that actually drive the discipline.

    We spoke with CommsBuddy’s founder Louise Cunningham about why the industry needed a dedicated AI assistant, how it’s being used as a strategic thinking partner rather than just a content generator, and what’s next as they expand from a free tool for practitioners into CommsKit, a full communications suite.

    Read the full article on Strictly Internal here.

    Managing internal communications for large workforces is hard.
    CommsKit™ makes it easier.

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    Disconnected people makes workplaces less safe and businesses less productive.

    CommsKit has a managed solution that solves this challenge – consistently and on brand.

    Employee engagement company in the UK showing an engaged employee in a factory

    ENGAGE

    A managed monthly communications – delivered

    Discover ENGAGE →
    A managed monthly communications programme – brand-aligned campaigns created, designed, and delivered on a fixed calendar. Your team approves. We do the rest.

    Female frontline worker wearing a uniform being interviewed by internal communications company, CommsKit

    CONNECT

    Managed digital employee communications hub

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    A fully managed employee content hub that gives every employee a single, reliable place to find company information – maintained, updated, and governed for you.

    female frontline worker wearing a hard hat for employee engagement

    LOOP

    AI Powered employee Q&A

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    An AI assistant trained on your approved company knowledge – so employees get reliable answers to everyday questions, and you get insight into what they're actually asking.

    Older frontline worker at a logistics warehouse representing employee engagement with CommsKit

    ONBOARD

    A consistent, repeatable onboarding system

    Discover ONBOARD →
    A brand-led onboarding toolkit that replaces fragmented inductions with a single, coherent programme – designed for mixed-literacy, mixed-access workforces.