AI for internal communications
LOOP
AI for internal communications with LOOP
Help. Listen. Learn.
LOOP is an AI tool that keeps your employees in the loop.
LOOP is managed AI for internal communications, trained specifically on your company knowledge. It gives employees instant access to clear, reliable information about how the organisation works – from policies and governance to support, training and everyday questions.
At the same time, it captures employee questions and interactions to understand what people are thinking, where confusion exists, and what information is missing. This insight is anonymised, analysed and used to improve communication, training and decision-making.
LOOP helps organisations understand what’s landing, what’s being missed, and what needs to change.
Why LOOP exists
Most organisations communicate at their workforce, not with them.
Feedback is fragmented across inboxes, WhatsApp messages, corridor conversations, surveys and silence. By the time patterns are spotted, it’s already too late to respond meaningfully.
So how do you deal with this with a generic solution? You don't. You use AI for internal comms, not a one-size-fits all solution.
LOOP creates a structured, low-friction way to listen continuously – without overwhelming teams or employees.
It's a simple, useful and safe way to use AI for internal communications – to not only keep your employees in the loop, but also loop knowledge back as business intelligence.
What LOOP does
LOOP is a secure, managed AI for internal communications solution.
AI for employees
For employees, it works like an encyclopaedia of the organisation in their pocket – trained to explain company information in simple, accessible language for people who may not be digitally confident or who speak English as a second language.
AI insights for organisations
For organisations, it provides a continuous stream of anonymised insight based on real employee questions, not survey assumptions.
It does two things at once:
- Gives employees fast, simple access to company information and guidance
- Collects and analyses data through employee questions to reveal patterns, risks and learning gaps
How LOOP works
LOOP is easily accessible by phone, desktop, laptop or tablet.
1. Access and share information
Employees ask questions in plain language and receive clear, easy-to-understand answers drawn from approved company data – policies, processes, governance, support services and resources.
2. Capture questions
Every interaction is logged and anonymised, creating a live picture of what employees are asking, struggling with or unsure about.
3. Analyse patterns
LOOP uses AI to identify trends, recurring themes and emerging issues across teams, locations or topics – without surveying employees or prompting specific responses.
4. Improve communication and training
Insights are fed back into communication planning, training priorities and leadership decisions so issues are addressed proactively and clearly.
No. LOOP complements existing systems by making approved company information easier to access and understand, and by surfacing insight those systems do not capture.
What LOOP helps you achieve
- Stronger employee trust and engagement
- Earlier visibility of issues before they escalate
- Clearer prioritisation of communication topics
- Reduced confusion, repetition and reactive messaging
- Better alignment between leadership intent and workforce reality
This directly supports retention, safety culture, change adoption and operational clarity.
Managed, not self‑serve
Like the rest of the CommsKit Suite, LOOP is managed for you.
We handle setup, structure, insight and integration into your wider comms plan. Your team focuses on decisions and leadership – not administration.
Designed for complex organisations
LOOP is built for organisations with:
- Large or distributed workforces
- Frontline or deskless employees
- Mixed literacy or multilingual teams
- Limited internal capacity to analyse feedback at scale
It works alongside existing channels and does not require a full internal comms department to manage it.
LOOP vs ChatGPT vs Microsoft Copilot
| LOOP | Microsoft Copilot | ChatGPT | |
|---|---|---|---|
| Built for | Employees across the organisation | Office-based knowledge workers | Individuals |
| Primary purpose | Employee communication + insight | Productivity inside Microsoft 365 | General AI assistant |
| Knows your company | Yes – trained on approved company governance | Partially – via documents and emails | No – unless someone uploads content |
| Gives company-specific answers | Yes | Sometimes | No |
| Explains things simply | Yes – designed for mixed literacy & ESL | Depends on the user | Depends on the prompt |
| Works for frontline teams | Yes | No | Not well |
| Works for frontline teams | Yes | Limited | No |
| Captures employee questions | Yes | No | No |
| Identifies patterns and risks | Yes | No | No |
| Anonymous by default | Yes | No | No |
| Requires AI skills to use | No | Yes | Yes |
| Managed and governed | No | Yes | Yes |
Why LOOP isn’t a chatbot
LOOP is often mistaken for a chatbot. It isn’t. It's specific, and fully managed AI for internal communications.
Chatbots answer individual questions and move on. LOOP is an AI-powered employee communications system.
It gives employees clear, consistent access to approved company information, explained in simple language. At the same time, it captures and analyses employee questions to reveal patterns, confusion and emerging issues across the organisation.
A chatbot answers a question.
LOOP improves company communication and provides business insights.
And it's all done for you.
Key differences
Chatbots:
Respond to individual prompts
Are reactive and short-term
Do not create organisational insight
Often rely on generic or external data
Require employees to know what to ask
LOOP:
Is trained on your company’s governance, policies and guidance
Acts as a single, reliable source of truth
Learns from questions across the organisation (anonymised)
Surfaces trends, risks and training gaps
Improves communication over time
The CommsKit internal communications system
Ai for internal communications. Done for you.
No extra headcount. No extra hassle.
Think of us as your comms superpowers – keeping your workforce aligned, informed, and engaged with zero lift from your side.
Brought to you by a team with deep experience working with some of the most recognisable brands in the world.
