LOUISE CUNNINGHAM | SPEAKER PROFILE
AI and Internal Communications
Meet Louise
Louise Cunningham is a speaker, brand strategist, and internal comms specialist who helps organisations make sense of AI in a calm, practical way.
As co-founder of CommsKit™, Louise has spent more than 20 years working with large, complex organisations, helping them communicate with their people clearly, consistently, and on brand.
"I've worked directly with a range of brands and companies, such as Rio Tinto, Nestlé, Unilever, Google, PlayStation, and more. Working in different countries, with top brands, with a range of people from CEO's through to shelf-packers, has given me insights into different ways of working, cultures, and mindsets."
Drawing on that experience, Louise now speaks to internal comms professionals about what AI actually is, how it fits into everyday comms work, and how to use tools like ChatGPT and Claude, safely and professionally. Her focus is always the same: keep things simple, make it useful, and help people feel confident rather than overwhelmed.
Louise is known for her down-to-earth style, clear explanations, and practical demos that feel immediately usable. She was invited to speak at “The Robots Are Coming” — the world’s largest agency AI conference held at The British Library in London — and her sessions consistently leave audiences feeling informed, reassured, and ready to experiment.
Speaker availability
Louise Cunningham is based in Salisbury, UK and is available for in-person talks in the UK and Europe, or virtual worldwide.
Signature topics
SIGNATURE TALK:
A non-techie, practical guide to what AI is and how internal comm pros can use it (includes a demo). Think of this as AI 101.
Includes real-world examples, common pitfalls, how to use ChatGPT and Claude at a professional level, and an insight into CommsBuddy – Louise’s first AI tool, exclusive for internal comms pros.
You’ll learn:
- What generative AI is and the mindset shifts needed to use AI confidently
- How to understand assistants and agents
- Simple tips of how to increase productivity, strategy, and even help your human relationships
- A deeper look at how to use ChatGPT safely and professionally
- How to be an ethical user of AI
This session is ideal for internal comms teams, HR, change managers, or anyone responsible for employee experience and engagement.
A clear, hands-on session for non-designers who need to confidently brief, approve, and collaborate with creative teams.
This session demystifies design terms and processes, helping you avoid costly errors and communicate more effectively with your creative team.
You’ll learn:
What common design terms like DPI, bleed, CMYK, and file formats really mean
How to brief a designer clearly and professionally
When to handle it in-house and when to call in the experts
How to avoid common formatting, layout, and resolution pitfalls
Perfect for: Internal comms and brand teams who often interact with designers or creative agencies but feel unsure about expectations and terminology.
How to build your own LLM assistant trained on your tone, brand, and company knowledge – safely and ethically.
This session gives teams the clarity and confidence to explore custom Skills – using real examples and step-by-step guidance.
Learn how to set one up and keep it aligned with your brand and internal comms needs.
You’ll learn:
What a skill is and why it’s useful for internal comms
What to train it on (knowledge sources, tone of voice, use cases)
How to create it securely, ethically, and in a brand-safe way
Real examples of internal GPTs supporting daily comms work
Perfect for: Comms, HR, and transformation teams who want to scale their impact without scaling headcount.
Feedback
“Exactly what we needed. Calm, clear, and actually useful. People left excited to try AI –
not overwhelmed by it.”
– Event organisers feedback from “The Robots are Coming” – the world’s biggest agency AI conference at The British Library, London.
Louise Cunningham’s informative talk on the power you have at your fingertips with ChatGPT, encouraging the audience to just get stuck in, you can’t break it!
From leadership coaching to writing plans and proposals, there’s so much potential in its role as either your reactive AI assistant or proactive agent.
Focus beats FOMO.
Louise Cunningham positioned ChatGPT as a thought partner, not a shortcut. With hundreds of new tools launching daily, choose one, go deep, learn it well, and make it part of how you work.
Thank you for your ChatGPT insights talk,
it was really interesting.
I’m feeding back to our team to stop using it just as a Google replacement and start taking advantage of all the mega features I didn’t know existed… top tips, thanks again!
FAQ
Not at all. These sessions are designed for comms managers, and other internal comms professionals who want practical ideas, not tech jargon. It's AI simplified, not techified!